Continuous Integration for Databases
It's straightforward to create a new version of your code, but not so much for databases. Ideally you want to test your new code against real data.
Copying the production database, while tempting, has numerous problems. It's too big, access is restricted, and it's full of sensitive data.
Continuous Integration (CI) for databases means a fresh database for every code version: Every branch, every developer laptop. We solve the data privacy issues with anonymization, and the size problems with subsetting.
Push some code to a git branch - get a database seamlessly created.
Developer or designer who needs realistic data for building a new feature? Pull down an anonymized, nicely-resized database any time you need it.